Social Ad Campaigns are, in my opinion, some of the best ads out there because they are often provocative and controversial. They often entail out of the box thinking, i.e. the message goes beyond TV, Billboard or Mailers and some are nothing but brilliant.
And if they are executed in any of the following traditional formats, it takes the campaign to a whole other level. Below are some I’ve come across and often take great enjoyment in the level of genius put into them.
The gaps through which sound passes in a building were used to highlight that in most cases of domestic violence, noises are the main warning signs. Those who hear and report them can save lives.
Fundraising to support the war victims of Georgia
Provoking street campaign which can be seen right now in Melbourne for the Australian Childhood Foundation. For their ongoing campaign Stop Child Abuse Now they used child size mannequins to represent children suffering neglect. The mannequins were placed in high traffic locations around the city and then a billposter was pasted over the top of the figure so only the feet and legs could be seen. Words on the poster read, “Neglected Children are made to feel invisible.”
The Sharkproject is an initiative to raise awareness about the threat of shark extinction, centered on “finning” – a practice in which the shark is caught, their fins cut off and the rest of the animal thrown back to the sea. This mailing is printed on rough paper similar to a shark’s skin and tells the recipient where to cut the envelope open, revealing a bloody shark fin stump.
The water in the money collection boxes gets closer to the young boy as more money is dropped into the container.
A new medium called adbins for Quit, the stop smoking charity, shows a set of lungs, transparent in the middle so you can see all the discarded cigarette ends inside the bin.
February 4th is March Against the Terrorist Organization FARC. We took the bus stop posters and chained three (3) iconic characters of the Colombian conflict posing as hostages. A woman who reminisced Ingrid Betancourt (hostage for nine years now), a policeman and a farmer, all tied to the posters that held a message as follows: “Since you can do it, go out and march against FARC.”
In order to create an awareness about the animal extinction led by humans persecution over 500 years. This stunt was based on one simple question: What if it was the other way around? This resulted in transforming a subway passageway into an animal shooting range. Only, this time the animals had the guns. Each gun was equipped with an infrared sensor that triggered the sound of gunfire as someone walked by.
Advertising Agency: Ogilvy, Beijing, China